Zebra Technologies Corp. (ZBRA): price, analyst ratings, earnings and fundamentals
Updated 4 November 2026, 06:50 ET
Zebra Technologies Corp. (ZBRA) closed at $329.50 on 3 November 2026, down 8.8%. The stock is down 12.3% over one month and up 22.4% over one year. It trades 16.1% below its 52-week high of $392.78. Analysts recorded 4 actions in the last 90 days; the median price target of $423 is 28.4% above the last close. The company last reported on 3 November 2026 for Q3 2026: EPS of $4.95 against an estimate of $4.77, a beat of 3.8%, on revenue of $1.6 billion.
Price and performance
Performance figures use dividend and split adjusted closes over trading sessions, so a one-year move compares the last close with the close 252 sessions earlier. The 52-week range uses the adjusted daily highs and lows of the same window. Read the guide: Momentum, trend and technical indicators.
The live chart with technical indicators is in the app: open ZBRA in FundSpec.
Analyst ratings
Over the last 90 days FundSpec recorded 4 analyst actions on ZBRA from 4 firms: 4 maintained or reiterated a view. Price targets were 4 raised. The most recent targets from 8 firms range from $310 to $455, with a median of $423, 28.4% above the last close.
| Date | Firm | Action | Price target |
|---|---|---|---|
| 12 Oct 2026 | Citigroup | Maintains Neutral | $396.00 to $400.00 |
| 12 Oct 2026 | Barclays | Maintains Overweight | $410.00 to $416.00 |
| 5 Oct 2026 | Truist Securities | Maintains Hold | $355.00 to $378.00 |
| 15 Sep 2026 | Needham | Maintains Buy | $410.00 to $435.00 |
| 5 Aug 2026 | TD Cowen | Maintains Buy | $400.00 to $450.00 |
| 5 Aug 2026 | Citigroup | Maintains Neutral | $306.00 to $396.00 |
| 5 Aug 2026 | Truist Securities | Maintains Hold | $296.00 to $355.00 |
| 5 Aug 2026 | BNP Paribas | Reiterates Outperform | $370.00 to $455.00 |
| 5 Aug 2026 | Keybanc | Maintains Overweight | $305.00 to $430.00 |
| 5 Aug 2026 | Barclays | Maintains Overweight | $346.00 to $410.00 |
A price target is one firm's twelve-month view, and the median across firms is a steadier reading than any single call. Upgrades and downgrades matter more when they change a rating, not only a target. Read the guide: What analyst ratings and price targets actually tell you.
Every action with the firm's history is in Analyst Ratings.
Earnings
The next report is scheduled for 11 February 2027 before the open for Q4 2026, with EPS expected at $5.08 on revenue of $1.6 billion. Zebra Technologies Corp. beat the EPS estimate in 8 of its last 8 reported quarters.
| Period | Reported | EPS estimate | EPS actual | Surprise | Revenue |
|---|---|---|---|---|---|
| Q3 2026 | 3 Nov 2026 | $4.77 | $4.95 | +3.77% | $1.6B |
| Q2 2026 | 4 Aug 2026 | $4.20 | $6.35 | +51.19% | $1.6B |
| Q1 2026 | 12 May 2026 | $4.09 | $4.75 | +16.14% | $1.5B |
| Q4 2025 | 12 Feb 2026 | $4.01 | $4.33 | +7.98% | $1.5B |
| Q3 2025 | 28 Oct 2025 | $3.52 | $3.88 | +10.23% | $1.3B |
| Q2 2025 | 5 Aug 2025 | $3.12 | $3.61 | +15.71% | $1.3B |
| Q1 2025 | 29 Apr 2025 | $3.62 | $4.02 | +11.05% | $1.3B |
| Q4 2024 | 13 Feb 2025 | $3.94 | $4.00 | +1.52% | $1.3B |
An earnings surprise is the reported EPS against the consensus estimate on the day. The price reaction depends as much on guidance and on what was already priced in as on the surprise itself. Read the guide: Earnings season: estimates, surprises and price reaction.
Estimates, confirmed dates and alerts for every company are in Earnings.
Fundamentals
For the period ended 3 October 2026, Zebra Technologies Corp. reported revenue of $1.6 billion and net income of $164.0 million. On a trailing twelve month basis the company shows revenue growth of 16.86%, a gross margin of 48.90%, an operating margin of 14.85% and a return on equity of 16.46%.
Income statement
| Line | Amount |
|---|---|
| Revenue | $1,614,000,000 |
| Cost of Revenue | $876,000,000 |
| Gross Profit | $738,000,000 |
| Research and Development | $158,000,000 |
| Selling, General & Administrative Expenses | $305,000,000 |
| Depreciation & Amortization | $57,000,000 |
| Total Operating Expenses | $501,000,000 |
| Operating Profit | $237,000,000 |
| Pre-tax Income | $198,000,000 |
| Income Tax Expense | $34,000,000 |
| Net Income | $164,000,000 |
Cash flow
| Line | Amount |
|---|---|
| Cash from Operating Activities | $324,000,000 |
| Stock-based Compensation | $42,000,000 |
| Cash from Investing Activities | -$24,000,000 |
| Capital Expenditures | $24,000,000 |
| Cash from Financing Activities | -$276,000,000 |
| Share Repurchases | $75,000,000 |
| Free Cash Flow | $300,000,000 |
Assets
| Line | Amount |
|---|---|
| Cash & Cash Equivalents | $182,000,000 |
| Accounts & Notes Receivable, Net | $1,025,000,000 |
| Prepaid Expenses | $141,000,000 |
| Inventory | $851,000,000 |
| Total Current Assets | $2,275,000,000 |
| Plant, Property & Equipment, Net | $348,000,000 |
| Operating Lease Right-of-Use Assets | $180,000,000 |
| Long-term Investments | $96,000,000 |
| Goodwill Intangible Assets, Net | $5,385,000,000 |
| Deferred Tax Asset | $581,000,000 |
| Other Long-term Assets | $239,000,000 |
| Total Assets | $8,820,000,000 |
Liabilities and equity
| Line | Amount |
|---|---|
| Accounts Payable & Accrued Expenses | $896,000,000 |
| Total Short-term Debt | $2,077,000,000 |
| Operating Lease Liabilities, Current | $38,000,000 |
| Income Taxes Payable | $47,000,000 |
| Deferred Liability Charges | $438,000,000 |
| Total Current Liabilities | $4,011,000,000 |
| Long-term Debt | $2,571,000,000 |
| Operating Lease Liabilities, Long-term | $167,000,000 |
| Long-term Deferred Liability Charges | $414,000,000 |
| Deferred Income Taxes | $27,000,000 |
| Other Liabilities | $139,000,000 |
| Total Liabilities | $5,252,000,000 |
| Common Stock | $1,000,000 |
| Additional Paid In Capital | $926,000,000 |
| Retained Earnings | $5,811,000,000 |
| Treasury Stock | -$3,131,000,000 |
| Other Accumulated Comprehensive Income | -$39,000,000 |
| Total Stockholders Equity | $3,568,000,000 |
| Total Liability & Stockholders Equity | $8,820,000,000 |
Figures as filed with the SEC for the period ended 3 October 2026, in US dollars.
FundSpec fundamental metrics
Each metric is computed from the company's filings and ranked against every company FundSpec covers; the percentile is the share of covered companies with a lower value.
Liquidity
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Cash Ratio | 0.05 | 25th | Calculated as the ratio of Cash and cash equivalents / Current liabilities. This metric calculates the company's ability to repay its short-term debt |
| Current Ratio | 0.57 | 32nd | Calculated as the ratio of Current Assets / Current Liabilities. The higher the current ratio, the more capable the company is of paying its obligations |
| Quick Ratio | 0.30 | 23rd | Calculated as the ratio of (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities. The quick ratio is a measure of how well a company can meet its short-term financial liabilities. |
Leverage
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Debt/Assets | 0.29 | 72nd | Calculated as the ratio of Short-Term Debt + Long-Term Debt / Total Assets. The higher the ratio, the higher the degree of leverage, and consequently, financial risk |
| Debt/Equity | 0.72 | 69th | Calculated as the ratio of Total Liabilities / Shareholders' Equity. The ratio indicates how much debt a company is using to finance its assets relative to the amount of value represented in shareholders’ equity |
| Degree of Operational Leverage | 0.95 | 57th | Calculated as the ratio of Percentage change in EBIT / Percentage change in revenue. It is a measure of how earnings for the company is impacted by its sales activity. |
| Long Term Debt/Long Term Capital | 0.42 | 53rd | Calculated as Long-Term Debt / (Long-Term Debt + Shareholders' Equity). The ratio is an indicator of the company's leverage |
Profitability
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Free Cashflow Margin Pct | 16.1% | 76th | Calculated as the ratio of Free Cashflow from Operating Activities / Net Sales. It measures how much per dollar of revenue the company is able to convert into free cash flow. |
| Gross Margin Pct | 48.9% | 62nd | Calculated as the ratio of Revenue - Cost of Goods Sold (COGS) / Revenue. The gross margin represents the percent of total sales revenue that the company retains after incurring the direct costs associated with producing the goods and services sold by a company. |
| Operating Margin Pct | 14.9% | 74th | Calculated as the ratio of (Revenue - (Cost of Goods Sold + Labour + Sales, General & Administrative)) / Revenue. Operating margins are important because they measure efficiency. The higher the operating margin, the more profitable a company's core business is. |
| Operating Profit Pct Growth | 16.0% | 58th | The Operating Profit growth rate over the trailing twelve months (TTM) |
| Operating Profit Pct Growth 3 year CAGR (FY) | 11.0% | 61st | The Operating Profit compound annual growth rate (CAGR) over the past 3 years |
| Operating Profit Pct Growth 5 year CAGR (FY) | -1.6% | 43rd | The Operating Profit compound annual growth rate (CAGR) over the past 5 years |
| PreTax Margin Pct | 12.2% | 67th | Calculated as the ratio of (Gross profit - (Operating Expense + Interest Expense)) / Revenue. The pretax profit margin enables profitability to be compared across companies with significant differences in size, scale, capital structure and tax rates. |
| Return on Assets Pct | 7.1% | 86th | Calculated as the ratio of Net Income / Total Assets. It is an indicator of how efficient the company is at using its assets to generate earnings. |
| Return on Equity Pct | 16.5% | 81st | Calculated as the ratio of Net Income / Shareholders' equity. It is a measure of how much profit a company generates with the money shareholders have invested. |
| Return on Invested Capital Pct | 11.8% | 77th | Calculated as the ratio of (Net Income - Dividends) / (Debt + Equity). It is a measure of how efficient the company is at allocating the capital under its control to profitable investments. |
Cashflow
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| FCF Pct Growth | 24.7% | 61st | The Free Cash Flow growth rate over the trailing twelve months (TTM) |
| FCF Pct Growth 3 year CAGR | 400.0% | 96th | The Free Cash Flow compound annual growth rate (CAGR) over the past 3 years |
| FCF Pct Growth 5 year CAGR | -18.4% | 29th | The Free Cash Flow compound annual growth rate (CAGR) over the past 5 years |
| FCF Return on Assets Pct | 11.7% | 87th | Calculated as the ratio of Cashflow from Operations / Total Assets. A high cash return on assets means a company is generating more cash flow from every asset dollar |
| Operating Cashflow Pct Growth | 23.3% | 63rd | The Operating Cashflow growth rate over the trailing twelve months (TTM) |
| Operating Cashflow Pct Growth 3 year CAGR (FY) | 106.1% | 98th | The Operating Cashflow compound annual growth rate (CAGR) over the past 3 years |
| Operating Cashflow Pct Growth 5 year CAGR (FY) | -3.4% | 36th | The Operating Cashflow compound annual growth rate (CAGR) over the past 5 years |
Earnings Growth (Net Income)
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Net Income Pct Growth | 17.6% | 56th | The Net Income growth rate over the trailing twelve months (TTM) |
| Net Income Pct Growth 3 year CAGR | 9.0% | 59th | The Net Income compound annual growth rate (CAGR) over the past 3 years |
| Net Income Pct Growth 5 year CAGR | -6.6% | 34th | The Net Income compound annual growth rate (CAGR) over the past 5 years |
Top Line Growth
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Revenue Pct Growth | 16.9% | 72nd | The Revenue (Sales) growth rate over the trailing twelve months (TTM) |
| Revenue Pct Growth 3 year CAGR | 6.5% | 56th | The Revenue (Sales) compound annual growth rate (CAGR) over the past 3 years |
| Revenue Pct Growth 5 year CAGR | 2.3% | 32nd | The Revenue (Sales) compound annual growth rate (CAGR) over the past 5 years |
Taxes
| Metric | Value | Percentile | What it measures |
|---|---|---|---|
| Effective Tax Rate Pct | 19.5% | 65th | The effective tax rate of the company over the trailing twelve months (TTM). |
Margins and returns say how much of each dollar of sales becomes profit and how hard the balance sheet is working; leverage and liquidity say how much room the company has when conditions turn. Read the guide: A practical guide to discounted cash flow valuation.
Fair value, peer multiples and the full statement history are in the app: open ZBRA in FundSpec.
Insider activity
In the last 90 days insiders filed 2 transactions. Acquisitions include awards and option exercises as well as open market purchases. The largest by value was a disposal of 3,500 shares by Michael Cho, Chief Strategy Officer on 7 August 2026, worth about $1.3 million at the transaction price.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 10 Aug 2026 | Linda Connly | Director | S | 500 | $377.68 | $189K |
| 7 Aug 2026 | Michael Cho | Chief Strategy Officer | S | 3,500 | $375.20 | $1.3M |
| 3 Aug 2026 | Loizides Melissa Luff | Chief People Officer | F | 46 | $291.64 | $13K |
| 26 May 2026 | Loizides Melissa Luff | Chief People Officer | S | 500 | $253.95 | $127K |
| 19 May 2026 | Kenneth Bradley Miller | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Mary T Mcdowell | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Janice M Roberts | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Linda Connly | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Ross W Manire | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Nelda J Connors | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Frank Blaise Modruson | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Michael A Smith | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Anders Gustafsson | Director | Acquisition | 951 | $247.15 | $235K |
| 19 May 2026 | Satish Dhanasekaran | Director | Acquisition | 951 | $247.15 | $235K |
| 14 May 2026 | Janice M Roberts | Director | S | 3,000 | $249.54 | $749K |
Insider filings record what officers and directors did with their own shares. Disposals are often planned sales or tax related, so a pattern across several insiders says more than one filing.
SEC filings
The latest filing is a 10-Q from 3 November 2026.
| Filed | Form | Document |
|---|---|---|
| 3 Nov 2026 | 10-Q | View on sec.gov |
| 4 Aug 2026 | 10-Q | View on sec.gov |
| 12 May 2026 | 10-Q | View on sec.gov |
| 12 Feb 2026 | 10-K | View on sec.gov |
| 28 Oct 2025 | 10-Q | View on sec.gov |
| 5 Aug 2025 | 10-Q | View on sec.gov |
| 29 Apr 2025 | 10-Q | View on sec.gov |
| 13 Feb 2025 | 10-K | View on sec.gov |
| 29 Oct 2024 | 10-Q | View on sec.gov |
| 30 Jul 2024 | 10-Q | View on sec.gov |
Company profile
- Exchange
- Nasdaq
- Sector
- Machinery and Computer Hardware
- Industry
- Machinery
- Headquarters
- Lincolnshire, Illinois
- Chief executive
- Anders Gustafsson
- Employees
- 10,500
- Website
- zebra.com
- SEC CIK
- 0000877212
Zebra Technologies provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards. It also provides various maintenance, technical support, repair, and managed and professional services.
Sector and peers
Zebra Technologies Corp. is part of the Machinery and Computer Hardware sector, which FundSpec tracks across 140 companies.
Companies in the same industry by market capitalization:
ITW Illinois Tool Works Inc.IR Ingersoll Rand Inc.
Put two of them side by side in Compare.
In FundSpec: the fair value estimate, the momentum reading, relative valuation against sector and industry peers, unusual options activity and AI model signals for ZBRA are available to subscribers, with the same screen in the iOS and Android apps.
Open ZBRA in FundSpec